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The 5 Best SEO Tools For Success
Are you looking for the best SEO tools on the market to supercharge your SEO in 2019? If you are, then you are in the right place!
I’m going to share with you some of the tried and tested tools that have saved me countless hours over the course of my career, and also, made the task of increasing search visibility and keyword rankings for businesses that much easier.
Strap yourself in here we go…
Are you looking for the best SEO tools on the market to supercharge your SEO in 2019? If you are, then you are in the right place! Click To Tweet
1. Moz Pro
If you’re not using Moz Pro, then you really should be. Moz, which is a paid subscription bases solution was created by industry experts will provide you with the tools to raise your SEO game. The list of features is seemingly endless, which makes the tool the all-in-one solution you need.
With a Moz Pro subscription, you’ll benefit from the ability to track keyword rankings, whereby you can assess performance over time and even benchmark against some of your chosen competitors. Which is why it also makes it onto the list of our 5 best marketing reporting tools.
You will also be able to easily monitor and audit the SEO performance of your website which will help you in particular with On-site SEO. For instance, you can request a crawl of your entire website at the click of a button, which will unearth and clearly highlight any issues, or any areas where you can make improvements.
Finally, with a Moz Pro subscription, you’ll also benefit from their link intersect tool, a tool which is designed to help you find sites which link to your competitors but not to your website. With this information, you will not just gain an understanding of your competitors’ backlink profiles, you will be armed with data that will allow you to reach out to such websites and gain valuable links from within your sector or niche.
2. Screaming Frog
Screaming Frog is one of the leading website crawlers, it’s trusted by thousands of
With Screaming Frog, you can crawl websites’ URLs and easily analyze and understand any technical onsite SEO issues in a matter of seconds. For instance, you will be able to discover any pages that may be missing a page title, duplicate meta content and even images that are missing alt text.
Screaming Frog is not a cloud-based SEO tool, you will need to download it, however, the good news is that it’s free, however, as always for more features and fewer restrictions then consider upgrading to their paid plan.
3. Google Lighthouse
Is it even a complete list if we don’t include a tool from Google? While granted Google Lighthouse is a fairly basic tool, at the same time let’s not forget that any nuggets that we can glean from Google can be invaluable, after all in terms of SEO that’s the search engine we’re all optimizing for, right?
The Lighthouse Chrome browser plugin is naturally free to install and use. Once you’ve added the browser plugin be sure to open your website and run it. You’ll benefit from website insights such as performance, accessibility, best practices, and SEO, along with other key ranking factors, in essence, you’ll see in part what Google sees when crawling your website.
4. Google Search Console
Google Search Console will undoubtedly provide you with a wealth of valuable information. Once you set up and link your website, you will be presented with insights which will cover top-level metrics such as organic search impressions, clicks, and CTR (Click-Through-Rate), by each search query. This is particularly helpful, as you will be able to ascertain keyword searches in the form of impressions where your organic search result may not have been clicked. Nowhere else can you unearth that level of data.
With this information, you will be able to make data-driven decisions. For instance, you may want to amend meta descriptions and page titles to make them more enticing to click, should your CTR for particular terms be lower than you would expect or like.
With Google Search Console, you will see a handy breakdown on organic performance based on device, and even location.
5. Response Source Or Haro
Imagine a world where journalists tell you exactly what they need, well that’s ResponseSource.com a leading UK journalist
With Response Source, you simply subscribe to any of their 25 categories which are most relevant to your sector or niche, and then sit back and watch the journalist enquires come in. Do consider that this is pay-to-play, meaning that there is an annual subscription cost for each category.
If you are in the US, or even if you are not, make sure to check out Haro, which focuses more on US-based news agencies and publications.
Remember, SEO is part of a dynamic digital landscape that is not only ever-changing it’s constantly evolving too. As a result, it’s imperative that you dedicate time to keep up to date with the latest emerging trends, and of course, at the same time track and monitor the performance of your own website.
The majority of the tools we’ve outlined in this guide will assist you greatly when it comes to On-site SEO, which covers aspects of your website such as meta tags. While On-site SEO is important, to maximize your success you should also focus your efforts on Off-site SEO too, which will predominately focus on the often tricky task of obtaining backlinks. See our Onsite Vs Offsite SEO guide for the more helpful info.
Which are your favorite SEO tools? If you think we’ve missed any then let us know in the comments below.
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Craig, is the International Marketing Manager at 10to8, with over 10 years’ digital marketing experience.
At 10to8 Craig devises and oversees multi-channel marketing campaigns, and plays a pivotal role in growing the business. Throughout Craig’s most recent career history he’s specialised in successfully growing tech start-ups.
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