Online Counseling: How Counsellors Can Use 10to8 Better
At the beginning of 2020, only 4% of counseling sessions took place online. When the Coronavirus lockdowns began, counsellors, as well as patients who were seeking counseling, had to adjust to a dramatically different situation.
The appointment bookings for counseling sessions reduced significantly. Before the pandemic, online counseling did exist, but the traditional face-to-face counseling session was much preferred.
Nowadays, however, while the entire world is being cautious, maintaining a social distance, and dealing with remote-work, the demand for counseling is higher than ever. Hence, it is important for counsellors to continue taking appointments and adapt to the virtual environment by conducting their sessions online.
At the beginning of April, online sessions for counselors took over at-business bookings and rose to 52%. In this article, we will take a look at how counselors can work remotely, get more bookings, stay organized, and make the most of 10to8 Scheduling Software.
How To Get More Bookings For Online Counseling
There are plenty of ways to get more bookings for your business and get in front of the eyes of prospective patients. Here’s a few that you can get started with.
Customize your website
Customizing your website is one of the best ways to build and grow a client base. Along with mentioning all the counseling services that you offer, adding information about the number of clients that have benefitted from the service will go a long way. If you don’t have a website yet, don’t worry, 10to8 gives you an instant online profile, so clients can easily view the counseling services you offer. You can allow them to make bookings from your website or from your 10to8 online booking page.
Did you know that you can even add ‘Book Now’ buttons to your newsletter or email signature? It’s simple to set up and gives your practice an instant professional image.
Needless to say, having both, a 10to8 online booking page, as well as a website, is twice as effective in increasing your online presence. You can create a website using WordPress, it is super user-friendly and safe.
Start a blog
Having a blog on your website is another great way to expand your audience and market yourself as a counselor. Depending on the type of services you offer, you can write articles that help your to-be-patients to get a general overview of your practice and how you can help.
Publishing blog articles on your website will help with gaining more traction and being more discoverable online. Guest blog posts from authoritative thought leaders, mental health professionals, etc. can also help with engaging your audience. Having guest writers on your website promotes networking which brings us to the next point.
Create noise around your practice
A lot of companies nowadays write blog articles and have podcasts in which they address a number of topics. Reaching out to the marketing team of companies related to your counseling practice can help you with reaching a wider audience.
For example, having yourself mentioned in an article like “How to Find a Counsellor” or “Trusted online counselors in 2020” will bring you a lot of new clients, To get a better idea on how to do this kind of outreach, check out our article on link building.
Promote yourself on social media
Social media is one of the most effective ways of growing your presence online. Most of the top brands across the globe advertise on social media. Never in the history of humankind has it been so easy to connect with people and market your business. It can be a very powerful tool especially considering that many countries are on lockdown at the moment.
Recent studies have found a 25% increase in engagement on Instagram, so why not seize this opportunity? If you haven’t done so already, it’s time to create a strong social media presence and promote yourself with personalized quotes and pictures.
How To Stay Profitable Using 10to8 For Online Counselling Sessions:
Right, so now you have some good ideas in your pocket about how to get more business. Bearing that in mind, let’s take a look at how 10to8 fits into the frame:
1. Enable remote services
The first thing to take care of is to let your current and future clients know that you are conducting online counseling sessions.
You can do this by going to Set Up > Services and creating new services with Online/Phone as the location or you can change the location set up for your existing services.
Once this is all set up, you can connect with your clients using platforms like Zoom, Google Hangouts, Skype and more.
2. Use the 10to8 + Zoom integration
With 10to8 + Zoom Integration, every time a client books an appointment, a Zoom meeting room is automatically created which you can join from your calendar directly. This saves you a lot of time which would otherwise be wasted on logging into different communication tools and setups. Not to mention that our integration creates secure meeting room links that only attendees can access.
Running virtual appointments is really simple when you have the right tools at your disposal.
3. Set up automated reminders
With an already reduced rate of bookings during this period, the last thing you want to deal with is costly appointment no-shows. The automated reminders feature of 10to8 helps you avoid no-shows and swiftly transition from face-to-face sessions to online counselling sessions.
Encouraging timely cancellations instead of having no-shows can save you a lot of time and prevent disappointment.
4. Take online payments
Moving to an online model cannot be complete without accepting online payments as well. You can quickly set up PayPal, and Stripe integrations with 10to8 to accept payments online, at the time of bookings. Tracking and taking payments with 10to8 is simple and hassle-free. This way you can rest assured that you have been paid by the time the appointment appears in your calendar.
5. Try our Zapier and Microsoft Flow integrations
Zapier empowers you to connect hundreds of apps with each other. You can integrate 10to8 with Facebook, Google Sheets, Mailchimp, etc for a variety of purposes from email marketing or exporting booking data to accounting and invoicing. It is easy, quick, and boosts your productivity tenfold. If you haven’t used it before, we’ve got you covered with the best Zapier integrations that will help you grow your business.
Hopefully, with the above tips you can quickly move your counseling sessions online and grow your business.
For more useful tips and tricks, you can read our article on how to take virtual appointments and move your business online with 10to8.
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Karan is a Digital Marketing Intern at 10to8. He is passionate about the music and tech industry, and keen to learn more about business in general.
As a current MBA student, Karan aims to broaden his knowledge and move into a managerial role.
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