The 6 Best Marketing Reporting Tools
Spending money on digital marketing? If you answered yes, then it goes without saying that you want to be able to report accurately on the performance of your campaigns. In this guide, I’ll showcase the top resources for tracking and measuring the return of your marketing spend across channels.
Here are some of the best marketing reporting tools:
Let see why they made this list…
While Google Analytics may be the obvious choice and go-to marketing reporting tool, I believe that many that feel the reporting suite is ‘too basic’, simply are not looking hard enough.
While Google Analytics has been around for what seems like forever, the solution is constantly evolving to assist marketers. For instance, intelligent insights in the form of ‘Analytics intelligence’, which will highlight campaigns which are performing well, and in contrast, campaigns which need your attention, without the need for you immediately drill down further into reports.
Other convenient and accessible pre prepared reports focus around site speed, with reports highlighting performance issues on specific pages for instance. Further content analysis can be undertaken at the click of a button, and the same can be said for trend analysis.
Finally, one understated and often overlooked feature of Google Analytics is the the ‘Top Conversion Paths’ report, which can be found under ‘Multi-Channel Funnels’.
With digital marketing being multi-touch, there are often many campaigns channels and touchpoints contributing to the final conversion. Therefore, you want to ensure that you understand and take into account the true value of all channels and your overall marketing efforts, even more so if you are using last-click attribution.
Tableau is a comprehensive reporting suite and business intelligence solution, which empowers businesses to visualize data in the form of customizable dashboards.
Today Tableau is one of the best reporting tools in what is a crowded marketplace. What sets Tableau apart is the fact that they empower businesses to create dashboards from a range of sources, such as Google Analytics, SAP, and Salesforce to name just a few.
You can effortlessly combine and blend complex data from numerous solutions into beautiful and clear visualizations. Which makes Tableau an appealing proposition for businesses and marketers alike.
Moz Pro is a powerful all-in-one SEO reporting tool. Created by leading industry experts, Moz Pro, is designed to remove SEO complexity, and to help marketers strategically target and track the performance of organic keywords. Although the SEO suite offers much more, with a seamlessly endless feature set.
Popular features of Moz Pro include the ability to track and report on keyword rankings, whereby you can analyze performance overtime and benchmark your performance against competitors of your choosing.
You can also leverage Moz Pro to crawl and audit your website in order to discover any potential issues which may hinder your performance in organic search results such as Google. Combine this with powerful on-page optimization suggestions and scores, with link building resources and research tools, and you can start to see why this is leading reporting tools when it come to SEO.
Do you use link tracking to report on traffic to your website? I thought so. But those long links with the UTM parameters can get really ugly – that’s why link shorteners are so popular.
Well, Rebrandly takes link shortening one step further and allows you to create branded links!
Traffic routing, deep linking, and editable destination URLs are just a few of the features that make Rebrandly a great tool. What makes this software brilliant though, is the ability to add pixels to your branded links and then retarget people who clicked the links via Facebook, Twitter, and Google Ads.
Rebrandly also offers robust analytics and reporting tools for marketers. You’ll gain insights into which countries the clicks come from, what time of the day you get the most traffic, and which social media platforms give you the most exposure. With these insights, reporting on link performance and making data-driven decisions is a piece of cake.
So this suggestion is a bit of a curveball. While I appreciate that you’re likely thinking that Typeform has no place on this list, as of course, it’s used for surveys, right? Well allow me to explain why it’s featured here…
While Typeform is used for surveys, the purpose of such surveys is of course, to gather data. Therefore, as it’s a data gathering tool, it can also be used to present your findings.
In fact, Typeform is understated; it’s a tool which as marketers we should all use to gather customer feedback and carry out market research.
Within Typeform, survey responses are categorized by Responses, Total visits, Unique visits, Completion rate, and Average time to complete. A detailed device overview is also available. Furthermore, with the recent addition of ‘Stories’ which is currently in BETA, you can seamlessly create stunning reports in the shape of a bar, pie, or doughnut chart.
Finally, there is always the option to simply select ‘Generate a report’ and at a click of the button the results of your survey are displayed one easy to understand report.
Jotform is another online survey tool – if we’re on the subject of throwing curveballs. Since feedback and customer surveys are the bread and butter of customer journey improvements, it makes sense to have a few tools at your fingertips that can take care of this.
With Jotform, you can create beautiful online surveys that can be highly customized. Once the survey is created, you can embed it on your website and start gathering feedback. You could also use these forms to gather guest blog post submissions, app marketplace listing requests, and more.
What’s more, you can easily manage the gathered data: the Form Analytics feature empowers you to visualize your survey results and analyze them.
Did we miss your favorite marketing reporting tool? Share with us in the comments!
Start Taking Bookings Online
Create your branded online booking page, benefit from automated SMS & Email reminders, rid your business of wasted time, and reduce appointment no-shows by up to 90%.
No credit card required; free & easy setup.
Craig, is the International Marketing Manager at 10to8, with over 10 years’ digital marketing experience.
At 10to8 Craig devises and oversees multi-channel marketing campaigns, and plays a pivotal role in growing the business. Throughout Craig’s most recent career history he’s specialised in successfully growing tech start-ups.
Looking For The Best Scheduling Software?
See how we compare with our up-to-date comparison guide!
Over 500 Integrations
Get even more from 10to8 with integrations and apps designed to grow your business.