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How To Increase Salon Bookings In 5 Easy Steps
Step 1: Make Google your best friend
If you want new clients to discover your salon, then you must do your best to show up in search engine results. Use appealing titles including the location of the salon – that will make it easier for new and existing clients to find your site.
Investing resource into a nice website is also part of this funnel, as it will help you convert all the people that visit your site. Show all the information about what you offer, and make sure it’s clear and easy the way people have to book an appointment with you. You can help build customer trust by adding testimonials to your website and adding an “About Us” section.
Step 2: Enable Online Booking.
In 2018, taking bookings online should be the first thing a salon should do in order to get more clients.
It’s important to have in mind your ideal client when you think of ways to attract new ones.
It’s true that some salons owners would think that most of their clients would not book online, however, offering online booking doesn’t have to replace phone call appointments.
Salon booking software can satisfy both types of clients by offering them the choice of scheduling an appointment via phone or online. If the client books over the phone, you can enter the appointment details into the online booking system and benefit from the rest of the features that scheduling software provides. Which takes me to the next point.
Step 3: Eliminate No shows.
When you pay a high rent and work in the beauty sector (where no-shows can be a serious issue), you need to have a system in place that prevents these wasted hours during the day.
Beauty salon marketing tips are going to be useless and expensive if the client misses the appointment. With an appointment scheduling software like 10to8, you’ll be able to send automated reminders and emails, so you can relax knowing that all your customers remember their appointments and can change it with enough time for you to fill the gaps with other clients.
One of the things that I’ve heard the most from 10to8 users, is that these reminders have also increased their customer satisfaction rate and have turned into repeat bookings. Everyone needs to be reminded for isolated events, if a company does it for you, it immediately builds trust and improves customer communication.
Step 4: Beauty Salon Promotions
K.C. Geen,Groupon’s Head of Global Social Media shared this with a classroom of salon owners:
“81% of small and medium sized businesses are using social media for growth, and 94% are using it for marketing. People are on the platforms that matter to them. When choosing which platform is best for you, the key is to humanize your brand and be as clear as possible to your consumers.”
We all know that social media channels are a good place to share what you do, but they also are a great place to get the word out about any promotion going on at the salon. It takes time to draft attractive promotions to help drive clients through the door, so make sure they get the attention they deserve. Choose the right channel for you and offer different promotions over the year:
- Last Minute slots
- Monthly Specials
- Seasonal and holiday promotions
Along with this, you can do things like creating and distributing Punch Cards to clients or offering gift cards. These are guaranteed money for your salon and a way to generate new clients.
Step 5: Get your customers to refer their friends!
As you know, word of mouth referrals are the strongest kind and it’s the best and cheapest marketing method. In fact, New York Times showed in a recent survey that business owners reported about 65% of their new clients were generated through referral programs.
The key to a successful referral program is to push incentives that are both enticing and simple. Try something like “Refer a friend and get $10 off on your next visit” and you’ll see how this simple trick can double your bookings. What if you want all your customers to know about your referral program? That’s easy. Send an email marketing campaign to all your customers and let them do the rest.
10to8 is an all-in-one scheduling system that makes sure customers are happy before the appointment takes place. Let customers book and pay online while you manage your multiple staff members from a single calendar and focus on promoting your business with marketing campaigns that can be sent directly from the same account.