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5 Local SEO Tips To Put Your Business On The Map
Do you want to reach more customers than ever before, and literally put your business on the map? Of course, you do, and you can with these local SEO tips!
While local SEO is very similar to traditional SEO, there are some key differences, and techniques that you will need to apply.
1. Your Website
First and foremost, you need an SEO friendly website, fortunately, for small businesses pay monthly web design can be an affordable option to consider.
If you are building your own website then you want to ensure that you;
- Have a ‘Contact Us’ page, which features the name, address, and contact telephone number for your physical location(s).
- If you wish to be contacted by phone, then ensure that your contact number is visible on all applicable pages and that it is clickable on mobile devices
- Your business’ name, address, and telephone number are, also known as NAP is consistent, and in the same format throughout your website
- Ensure that your website is fully responsive on mobile devices and that you are prepared for SEO trends in 2019.
2. Get On Google my Business (GMB)
Google My Business (GMB) is a golden opportunity to literally put your business on the map, Google Maps, that is.
If your business has been trading for some time, then you may find your business already features on Google, in which case there is no need to claim it. However, new businesses should visit GMB, sign-in, and follow the simple on-screen instructions to claim and set up your business.
Remember, to really benefit from your GMB listing, ensure that all information supplied is up-to-date an accruate, any inconsistencies will adversely impact your local SEO efforts.
Finally, don’t forget to verify your GMB listing.
3. Earn Reviews
You know that you are great at what you do, however, prospective customers love to hear this from your existing customers in the form of reviews. You should never underestimate the power of reviews, as they are a powerful ranking factor in the realms of SEO.
Of all the review platforms, unsurprisingly Google reviews will have the greatest impact when it comes to local SEO rankings.
The best way to get more reviews on Google is to generate and share your unique Google review link, which can be achieved by following the tips outlined here.
4. Local Citations
A citation simply put is an online reference to your business. Unlike backlinks, however, citations do not need to link back your business; citations are used by Google as a reference.
For a citation to really benefit your local SEO strategy, then it must match the NAP on your website, and on Google My Business, remember we discussed the importance of keeping this consistent earlier.
For businesses in the UK, and even in the US, you can get valuable citations from the following directories;
- Facebook.com (company page)
Automated citations can also be built for your business using third-party expert SEO services.
5. Local Coverage
To be truly successful with local SEO it’s advantageous to forge relationships within your local community, after all, your local community will also likely include many of your ideal customers. For example, this may include supporting the community with events such as litter pick-ups, or if you’re lucky enough to live near the coast then beach clean-ups too!
This can extend to helping local charitable causes, or helping the local school with their fundraising efforts for much needed new play equipment; such good deeds will not go unnoticed, especially if there are local journalists too, it’s good local PR.
Another option is to reach out to other local businesses that you do not directly compete with, as they may feature you on their website too if you were to return the favor.
Adopting these local SEO tips can help your business reach and convert more customers than ever before. Moreover, your business can gain a significant competitive edge over local competitors, that will unlikely go as far to rank for local searches.
Local SEO is also an excellent opportunity to attract new customers that may just be travelling through your town or city and looking for the products and services you offer.
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