New Features In July
It’s been a busy month for the 10to8 Product Team, and we are very pleased to announce some sought after features, useful for running virtual appointments, showing off your services, and tracking new leads
⭐ Feature Highlight Of July ⭐
Zoom & 10to8 Scheduling Integration
You can now link your 10to8 scheduling account to your Zoom Video Conferencing account, making it much easier for you and your clients to schedule online Zoom meetings together.
For every booking that you have “Online/Phone”, 10to8 will create a Zoom meeting room on your account. To make sure that your clients can join the room, 10to8 automatically adds a “Join Meeting” button to the confirmation and reminder emails, alongside dial-in instructions. You can join the meeting from within 10to8 by opening the appointment and clicking the meeting room link.
It works automatically without any input from you, even if the booking was made by your client.
To try out the feature, log into 10to8, head over to ‘Set up’ followed by ‘Zoom Conferencing’ and connect your 10to8 Scheduling account to Zoom. Let us know how you get on!
Group the services on your Online Booking Page
You can now create groups of related services on your online booking page. This really helps your clients find the right service and makes sure that services that are not related are not shown side by side. It also allows you to offer more services without cluttering the booking page. This makes it more likely that the client will book with you, and can be used in a wide variety of ways:
- A language tutor might use it to group services by difficulty level, “Beginner”, “Intermediate” and “Advanced”. Within the Beginner section, they might have short introductions, “French – introduction: 30 minutes” while in the Advanced section they might offer “French conversation practice: 90 minutes”.
- A Beautician might group services by parts of the body, “Nails”, “Facials” etc. Under Nails, they could include “Manicure”, “Pedicure” and “Extensions”. Under Facials they could show “Exfoliation” and “Facial Mask”.
- An Accountant might group services by the type of customer, “Private Individuals” and “Business Services”. For individuals, they would offer “Tax Planning” and “Estate Planning”. For businesses, they might offer “Accounting and Auditing” and “Consulting”.
Have a play with this feature; navigate to the ‘Online Booking’ tab followed by ‘Booking page. Click the ‘Add a new Group’ button under the Services section.
UTM & Referral tracking
If you run email marketing campaigns or rely on links to your site to drive new business, then you will definitely have come across UTM codes and referral tracking. Referral traffic tracking has a pivotal role in word of mouth marketing and affiliate schemes.
If you’ve never heard about UTM parameters, you might want to read this introductory article to UTM parameters.
10to8 can now track where new clients, who book with you, come from. 10to8 will capture the UTM parameters on the URL when users land on your booking page or even your website and store these against the customer record.
This way you will get a better idea about where your new customers are coming from and what platforms are worthwhile spending money on. For example, if you see that many of your customers came from your Facebook Business Page, you can allocate some marketing budget to promoting your booking page on Facebook.
To see the marketing field, click on the appointment, then from the dropdown next to the customers name click ‘see full record’. The customer record will appear and if the link that referred that customer has UTM parameters, you’ll see them under the ‘Marketing Fields’.
This is a more technical feature, for more advanced use cases. For more of the nitty-gritty detail, check out our support article.
We normally wait after features are released to announce them, but this month we decided to make an exception.
We are working on SCA compliance (Strong Customer Authentication), which is an essential feature for those who take online payments in Europe.
On 14th September 2019, new regulations for authenticating online payments will be introduced in Europe as part of the second Payment Services Directive (PSD2).
As soon as this feature is live, we’ll notify all of our customers so you can have a peace of mind that 10to8 has you covered.
What should we do next? Let us know in the comment section!
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Richard is the MD and a director of 10to8, responsible for day to day running of the company. He has been with 10to8 for 4 years, joining after completing a
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