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The Real Cost of the World Cup to UK Businesses

The Luzhniki Stadium in Moscow will host the final. Image source Wikipedia.


The World Cup. For many, it’s a time of coming together and beer, during a feast of football over the course of one month. In fact, England’s World Cup victory over Tunisia was the most-watched TV event in the UK so far this year, with an average audience of 13.7 million (Source: BBC Sport).

While this may be a glorious time for football supporters Worldwide, it's having a very unusual and rather adverse impact on UK service-based businesses back home. Click To Tweet

Our figures indicate that the appointment no-show rate have increased by over 7% during the first week of the tournament alone. A clear increase in the average.

The impact of this understandably hurting businesses. It goes without saying that no-shows cost businesses both time and money, although it’s not exclusively businesses that are impacted by missed appointments.

A recent report found that NHS appointment no-shows cost health service £1bn last year. This was down to eight million missed hospital outpatient appointments in 2016/17 at an average cost of £120 each, according to NHS England figures. A truly staggering figure.

While football fans opt to swig their beer and watch the footy in Russia rather than attend their appointment, it’s clear that back home, service-based businesses are counting the cost.

While it’s near impossible to completely eliminate no-shows, with 10to8 appointment scheduling businesses have proven to reduce their no-show rates by up to 90%.


Bring your appointment no-show rate down to 1.7% today!

Businesses using 10to8 see 80% fewer no-shows than industry averages over 8-9% (based on usage data from 25,000+ businesses)

Craig, is the International Marketing Manager at 10to8, with over 10 years’ digital marketing experience.

At 10to8 Craig devises and oversees multi-channel marketing campaigns, and plays a pivotal role in growing the business. Throughout Craig’s most recent career history he’s specialised in successfully growing tech start-ups.

Craig Gibson

International Marketing Manager, 10to8 Appointment Scheduling Software

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