The Ultimate Hashtag Guide – Social Media Growth Hacking

Adding hashtags to your posts might seem to be of little importance, however, use them correctly, you can actually increase your reach and deliver your content to more people, ramp up traffic on your social profiles and gain extra exposure – for free. You can add hashtags to posts on any social media platform, although they tend to work best across  Instagram and Twitter. So these are the two social media giants that we are going to cover in this article. #LetsGo

What is a hashtag?

In the simplest form it’s a metadata tag that users can apply to their posts. Tagging makes it easier to find messages related to a certain topic. Essentially, it means that messages are put in folders, however, one item can be placed in more than one folder. You can also think about them as keywords: if a user is searching for nail art inspiration on Instagram, they can type in #nailart or #nailideas to discover all the posts that  have ever been published and tagged with that keyword. For you, as a nail technician, it also means, that you can deliver your amazing work to an audience, who are looking for pretty nail art ideas, and possibly someone who can create them. Trending hashtags present a great opportunity to tag your posts with the most popular hashtags at any given time for added exposure. For example, recently across the UK as temperature soared above 30 degrees the hashtag #UKheatwave was understandably trending.

Which hashtags should You use?

There are two groups of hashtags that you should use: popular and relevant. Popular hashtags are easy to come across but not so simple to integrate with your brand’s message. No matter how popular #SelfieSunday is, if you don’t post selfies, then it’s irrelevant to your business. However, there are hashtags for each day of the week that you can use regardless of the product or services you offer. For example #MondayMotivation, #TuesdayThoughts and #FridayReads are very easy to align with your message. See more of these in the downloadable. You can also check trending topics on your Twitter home page or use Hashtagify to discover whether a tag is in or not. How to find good quality AND relevant hashtags? You can start with a Google search for example ‘hashtags about personal training’ and then you can take it one step further and see how many posts have been published with a certain tag. My advice is to use two groups of hashtags; one with very popular keywords (over 3 million posts with it), and one with “slower” tags (between 250-750 thousand posts). The first will give your post a quick boost, the second will help collect likes albeit slower.. Slow” tags are more important on Instagram, as there users can follow hashtags. By using semi-popular keywords, you can keep your post between the top 9 longer, and so sustain like-growth.

Do’s

Find the most relevant hashtags, take your time to investigate, and engage with them. Follow those hashtags, like posts tagged with them, research related topics. On Instagram you can use up to 30 tags, on Twitter you are only limited by character count (280 characters). Just act like a human being who really wants to contribute to the community. I know it is time consuming, but this is a package deal: you only get something back, what you put in. Sometimes take a break. If you usually share an update every day, try to take a 2-3 day break. When you post again, you’ll see higher engagement.

Don’ts

Do not use bots and follower gathering software. Accounts have limitations in follows, unfollows, comments and even likes. The tools that seduce you with the promise of thousands of followers and likes is just a few hours or days will get you banned ASAP. Scheduling tools are usually fine, but every now and then post something manually, to reassure the algorythm Instagram and Twitter use that you are not a robot. Don’t use the same tag over and over again, because Instagram will think you are spamming and will shadowban your account, and that’s not easy to lift (tips & tricks in downloadable), what’s more, on Instagram you won’t even notice it immediately. Twitter, however, will at least notify you about the ban.

Create your own hashtag

Come up with a few hashtag ideas that your community can use, and that can help you engage with them. A branded tag is a great way to see what your customers are up to, gather micro case studies, repost or retweet their updates and of course, broaden your audience by using their social network. #madewithunity is a great example of how a game development company creates exciting discussions between them and their users.   How to use hashtags is a gigantic topic and some of the rules change often. But if you’d like to learn the basics, read more about this topic and have a guide handy all the time: download our Free Ultimate Hashtag Guide. Download our Free Ultimate Hashtag Guide below Click To Tweet

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Anna, whose middle name is Hashtag, is an enthusiastic Digital Marketing Executive. She drinks her coffee with cream and Instagram, retweets (almost) every fun fact about koalas and never misses an interesting Facebook webinar about exciting new features.
Her aim is to collect and share the utmost interesting content. And she's also the one, who jumps up and down if we have a new follower on social media.

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