Valentine’s Day Marketing Ideas To Get More Customer Love And Bookings
Now that Christmas is over and the new year is here, any business, regardless of industry, should think of integrating a marketing promotion plan to their growth strategy.
This plan should include relevant holidays that provide a unique opportunity to reach your target audience and generate extra revenue. With Valentine’s Day approaching, we thought it was a good idea to take it as an example and by giving you some Valentine’s Day promotion ideas you could use them for other promotions.
There are three core channels that you can use:
- Social media
- Email marketing
All three should have a consistent message and should be used at the same time in order to make the campaign more visible and get the most of it.
It’s very important to use your website as the last step of your promotion funnel. Some people make that mistake, they promote their offer via social media and then when people arrive at their website there is no easy way to find and get the offer because it wasn’t promoted there.
Let’s talk about what any holiday-related campaign should include. First, the message. You should think about what would interest your target audience and give them a good reason to share the content. For Valentine’s Day, a prize giveaway is a simple way to encourage social interaction if you’re a B2C. If you’re a B2B you may want to offer exclusive discount pricing for the holiday and promote it via social media.
A recent report released by Bing, has revealed some interesting information about the online searches related to Valentine’s Day. The study shows information on gifts that online audiences are planning to give that day. Among several gifts, candy tops the list, followed by greeting cards, flowers, jewelry, wardrobes, and gift cards. YES! 15% choose gift cards to express their love so, if you’re running a service-based business, use this information to convince regular clients that what you provide can be the best gift they could find.
Imagery, on the other hand, is one of the most important aspects to get right—and is also one of the most effective ways to optimize your profiles for Valentine’s Day. Use the same image in different formats and don’t forget to include a strong call-to-action, or your campaign won’t be effective.
In order to help service-based businesses with Valentine’s Day promotions, we’ve created some free-to-use banners to be used in different places:
As you can see, they all have the same clear and eye-catching message, using the colors and shapes that represent the event, while including a call-to-action to entice clients to interact with the message.
How to use those banners for a Valentine’s Day promotion on an email campaign
Of all of the referrals on the web, email is one of the top click-generator. It’s still the most important place to send your news, as this is your method of accessing a very personal channel, that unlike posting on a social network, your recipient is almost guaranteed to at least see it.*
*Tip: Prepare 3 different emails that you’ll send at specific times:
1- One month or 15 days before the day – The announcement
2- One week before the offer ends – First Reminder
3- The day when the event/holiday happens – Last chance to get the offer
This kind of campaign also provides concrete insights as to what was effective or ineffective with your audience because you can easily monitor open rates, click through rates, and how they behave once they visit your website. Based on findings at the end of one campaign, you may decide to change a certain layout, design element or messaging.
For Valentine’s Day email, it’s key to use an original subject line, you need to have something creative that will spark interest. You also need to think about where your call-to-action button will fit in with your email layout. The CTAs should be bold and stand out in the email so that users can find the buttons without difficulty. Additionally, they should be visually attractive while still fitting in with the overall branding and theme of your email.
The timing of your emails is critical to the success of the campaign. You should review the performance of the emails that you’ve sent so far, and detect some patterns that can help you understand which day and time of the week works for you.
If you’re using 10to8 Appointment Scheduling Software, you should know that apart from managing your appointment and reducing no-shows, 10to8 can also help you to get more bookings with email campaigns. If you haven’t used this yet, Valentine’s Day is a great opportunity to do it.
You can create a temporary service called something like “ Special Valentines Day Promotion” and send an email to your client list directly from your 10to8 account. Don’t forget to include a link to your online booking page from where they can get the special gift.
Here’s more information about how to run email campaigns from 10to8.
Hope you have a successful Valentine’s Day! Have a great Valentine’s Day marketing tip or idea? Share it with us in the comments.