About us


What do we do?

10to8 is a Simple, Powerful and Professional Online Booking system that makes appointments happen. We serve any business that revolves around booking appointments, from private surgeonsfinancial consultantscomplementary health therapists to beauty therapists to tutors and music teachers.

Our mission

To rid the world of wasted time.

We are passionate about cutting-edge technology and we want to make its benefits available to everyone, bringing it to places where it can have a dramatic impact and improve the lives of people.

Can you imagine a world, where no one missed their commitments? No forgotten dentist appointments, no late meetings, no last-minute cancellations or disappointing no-shows. Can you imagine if coordinating took much less effort, than organising your time now?

That world is possible with intelligent software like 10to8, which makes getting to the right place at the right time just happen. That’s the world we’re building with its customers right now.

Our Founding Story

10to8 was founded in Cambridge by four friends. Bruce – a surgeon – wanted his patients to always know where and when they had an appointment, and what extra services his dental practice could offer them.

In expressing his frustrations, the founders uncovered a hidden problem in Bruce’s business, that applied to all businesses like his. That problem was coordination – how and when customers, clients, practitioners, and professionals manage to get together – something the entire world does, but does surprisingly badly. A problem, a small group of engineers and entrepreneurs couldn’t resist solving.

Before long, the idea developed into an online communications system which manages appointments, business services and cuts the admin time spent managing bookings…10to8 was born.

With extensive research, and the help of some beloved alpha testers across a wide range of services and markets, 10to8 became available to the public in 2014.

10to8 Integrations

Setting up business to customer workflows inevitably involve connecting multiple apps and data sources online. At 10to8, we take this insight to heart and have focused on building a quality appointment scheduling solution that can be composed and integrated with other cloud apps.

We offer a wide range of options to help you build powerful and modern solutions for your needs. From simple embedding into any website, building custom flows in Zapier and Microsoft Flow to fully-fledged REST API to build integrations for enterprise.

Focus on your specific need and use our free integrations to avoid reinventing the wheel!

 Booking Widget

For simple requirements, you may just want to embed the powerful booking widget into your client’s website. The widget gives clients an overview of the business’s services, suggests free slots based on instant sync with the 10to8 back-end and external calendars. Add one line to your website code, and be done with it!

Technical features:

  • Offer unlimited number of services, locations and staff
  • Customize information that clients should enter
  • Connect to external Google Calendar, iCal, Outlook & Exchange to show your availability to clients
  • Clients and staff get instant notifications and reminders
  • Take credit card payments with no commission (powered by Stripe)
  • Replace 10to8 branding with your own to guarantee professional appearance

 Zapier and Microsoft Flow

Two-way integration with Zapier and Microsoft Flow allows you to connect any cloud app with 10to8 to build powerful solutions without writing a single line of code.

Technical features:

  • Integrate 10to8 with 500+ cloud apps (MailChimp, Google Docs, CRMs, Accounting etc.)
  • Trigger actions when new customers are created in 10to8 (such as sending health questionnaires and in-take forms)
  • Trigger actions when bookings are made, as well as at specific times before and after appointments take place
  • Execute actions in 10to8 when actions take place in other apps, such as blocking out time

 Booking API

The Booking API gives organisations complete control over their 10to8 customer booking flow. It provides complete programmable access to a business’ available appointment slots, details about their staff, locations, appointment types and the ability to create customers and book appointments. It allows engineers to customise booking flows and implement custom logic to suit their business goals and processes.

Technical features:

  • Make bookings for your customers against 10to8 accounts and businesses in the cloud
  • Open REST API with fully interactive documentation
  • Retrieve Businesses’ service, staff, location and customer details
  • Find next available appointment slots and book with customer details

Peer to Peer API

The Peer to Peer (P2P) API allows access to 10to8’s sophisticated coordination architecture for use by third party developers. This includes booking appointments, cancellations and rebooking proposals, acceptances and rejections by different parties organising a multi-attendee event, attempting to agree on a common time and place.

It leverages the powerful 10to8 communications system, which automatically requests attendees confirm, rebook or cancel outstanding appointments via email or text, without having to create a user account.

Technical features:

  • Exposes all the internal mechanisms 10to8 uses to coordinate appointments in our other apps, including booking, rebooking and cancellation proposals, acceptances and rejections
  • Access the 10to8 eco-system of calendar apps and other UIs
  • Leverage the 10to8 communications platform, including full interaction with the system by other agents, who don’t need a 10to8 account